A Pet360 survey of owners sheds light on the lengths people go to in the name of pampering their pets. More than 99% of respondents said their pets are considered family members, and 75% said they would prefer to have their pet with them on a desert island rather than a human. More than 42% of owners don't want to vacation without their furry friends, and more than 40% admit sneaking their pet into a public area such as a store.

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