"Gangnam Style" star Psy will appear in the Super Bowl as part of a Wonderful Pistachios commercial. "Pistachios will get a lot of attention for signing Psy, and when you're in the pistachio business, that's a good thing. But Psy already is becoming an old joke," says pop-culture commentator Robert Thompson. The YouTube sensation drew more than a billion hits for his "Gangnam Style" music video.

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