The detergent industry is getting "smaller" in the sense that its products are more concentrated and use less packaging, says Brian Sansoni, a vice president at the American Cleaning Institute. That approach is aimed at meeting customer needs while maintaining safety, quality and sustainability. "Our industry dedicates an enormous amount of resources to ensure the safety of the products, including many millions of dollars in research, development and testing before the products ever hit the shelves ... trying to predict and ensure that there is consumer acceptance of the new product formats, such as the current unit-dose detergents," Sansoni says.

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