The Field Trip service from Google's Niantic Labs, which alerts mobile users to useful information they specify about their surroundings, now incorporates information about Scoutmob's free mobile deals. Scoutmob replaces Google Offers in Field Trip. "This reduces all the friction to the consumer. The consumer doesn't have to do anything except go to a business they see on the map," said Scoutmob co-founder Michael Tavani.

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