1/31/2013

Google has overtaken ABC as marketers and ad agencies' favorite media company, according to the latest Advertiser Perceptions study. That's potentially good news for online publishers -- and bad news for traditional media -- as marketers plan their 2013 campaigns. "This is the first time that a digital-media company has made it to the top," said Ken Pearl, CEO of Advertiser Perceptions.

Related Summaries