Having a strong social media presence can boost a website's search engine optimization, Charles Dearing writes. Social actions such as sharing your location on Facebook or adding followers on Twitter translates to higher rankings in Google searches -- but it's not just a matter of how many people you interact with via social media, but who they are, he writes. "The authority of people who follow/mention or share/like your website, content and social media pages also are taken into consideration for ranking," Dearing writes.

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