Many small-business owners are struggling to connect with customers through Twitter the way they have connected using other forms of social media. Some say the medium is tough because it lacks the photo-display options of Facebook, and others find it difficult to engage in meaningful ways. Twitter officials say they are planning to reach out to small-business owners to help them use the service effectively. The company is still in the testing phase of a plan to allow small companies to buy ads targeting specific Twitter users.

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