One-third of all traffic for the U.K.'s most popular online directory, 192.com, now comes from mobile devices. The company says mobile traffic has grown more than 900% during the past two years. "Because mobile traffic has grown so dramatically, we are in the process of shifting our focus and any new development is mobile first. It is much easier to make something bigger than shrink it down to the size of a mobile screen," said Dominic Blackburn, the company's product director.

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