Many small businesses rely heavily on word-of-mouth-marketing, but almost half of them avoid the greatest word-of-mouth venue -- social media -- due to a lack of understanding, a shortage of time or some other concern. Some business owners simply do not know how to use social media, while others don't feel they have the time to invest in the tool. Many, however, remain unconvinced of its benefits, fearing that a dreaded bad review could tank a business, writes Megan Totka.

Related Summaries