You should regularly assess your digital marketing efforts to ensure that your outreach is effective, writes Jennifer Shaheen of The Technology Therapy Group. You should ensure that your e-mail list is in good shape, evaluate the state of your social media profiles and make sure you know all of the domain names that your company owns. "It's important to remember, however, that it's only a first step," she explains. "If you have more digital marketing tools in your arsenal be sure to take the time to inventory all of those as well."

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