Actor Antonio Banderas is appearing in a global television campaign for Wrigley's Extra brand. The humorous ads show Banderas using the gum to "break up" with food that lingers in his mouth after a meal.
Wrigley's Orbit gum and Onmicom Group's Energy BBDO are positioning the brand as a way to "break up with lingering food" in a new TV campaign. The TV ad features comedian Sarah Silverman, who is pitching a TV show while her morning coffee tries to continue their relationship. "We're now connecting the functional benefit of chewing Orbit gum for a clean mouth feeling after eating and drinking with the emotional benefit of having the confidence to do your best," said Anne Marie Splitstone, Wrigley's senior gum category director.
The NCA has approved a voluntary measure to put calorie information on the front of packaging. "This is a volunteer effort," said Larry Graham, NCA president. "But most of our companies are going to label on the front of their package the total calories that are in that product."
The Department of Agriculture is seeking comments on a proposal to require that snacks sold in schools must get no more than 35% of their calories from sugar and no more than 35% from fat. The rule would also bar trans fat from school snacks.
Artisan chocolate-makers in the U.S. are turning their attention to salted caramels, introducing combinations of chocolate, caramel and salt. Earning top marks from taste-testers were treats from Tumbador, Éclat, EH Chocolatier and William Dean, among others.