Small businesses' Web-marketing missteps leave behind a trail of abandoned social media pages, out-of-date information and spam-clogged websites, writes Jennifer Shaheen. That digital detritus confuses and turns off potential customers. "Making sure that all of your digital marketing efforts are accurate, correct, and in alignment with your strategic plans is a form of customer service. When you get it right, it's easy for your customers to find you quickly," Shaheen advises.

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