2/12/2013

Playtex is running a series of cat videos on YouTube to promote its Litter Genie odor-reducing receptacle. The clips, which show cats singing along to R&B, psychedelic and punk music, are an attempt to inject some fun and glamour into what can be a stinky subject, says Claire Capeci, global business director at JWT New York. "At the end of the day, we're talking about a disposal system for cat poop," she says.

Related Summaries