Some clinicians and biomedical researchers have taken to using the term "precision medicine" instead of the more frequently used "personalized medicine" to describe treatment based on a patient's genetic profile. Proponents, including the National Research Council, say "personalized" implies the creation of unique drugs or devices to treat a single person, whereas "precision" implies targeted treatment based on the biology or prognosis of a subpopulation's disease. Clinicians are integral to the success of personalized medicine, and if they prefer "precision," a vocabulary change is a small price to pay, writes Luke Timmerman.

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