Equinox Holdings plans to open the first of 75 fitness-focused hotel brand in 2018 at the Hudson Yards development in New York. The property will feature a 60,000-square-foot gym. "We are appealing to the discriminating consumer who lives an active lifestyle and wants to have that as a hotel experience," said CEO Harvey Spevak.
Sports and fitness apparel company Under Armour has made strides in the fitness application and wearable industries with its purchases of MapMyFitness, Endomondo and MyFitnessPal. The acquisitions, the company said, are a part of its long-term goal to build "the world's largest digital health and fitness community." Chris Glode, general manager at Under Armour, said, "A big part of our focus is to help our brand partners engage on wearables as well."
Kraft has added a MiO FIT extension to its line of MiO liquid water enhancers. The drops, available in Arctic Grape and Berry Blast, contain vitamins and electrolytes, creating a zero-calorie flavored sports drink when added to water. Kraft will introduce the brand with a 30-second ad during the Super Bowl on Feb. 3.