Concerns among developers that Apple has been rejecting applications that are using HTML5 first-party cookies to track users are unfounded, writes Erica Ogg. Some developers thought, and a recent study suggested, that Apple was beginning the push of its Advertising Identifier. "It is very possible that Apple will eventually want to move all apps over to the Advertising Identifier. But whatever is happening now isn't really comparable," Ogg writes.

Full Story:

Related Summaries