It's so much more cost-effective to retain the customers your business has than to win new ones; by focusing hard on great service and reshaping company policies to make sure they benefit customers, a business can boost retention, writes Sheila Roy, sales and marketing director at USA Fulfillment. Two other ideas for keep clients loyal: Stay connected with customers through e-mail, phone and mailed coupons and be sure customers can get questions answered on the company's website.

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