Facebook's Graph Search will effectively force brands and marketers to develop new marketing models that incorporate aspects of search and social media marketing, experts say. The new engine could be a game-changer for drugmakers, many of which have steered clear of the social network because of regulatory uncertainty. "If Graph becomes the primary means of navigating the world's largest social network, and your corporate page has few fans or friends because it's frankly just snipped up corporate press releases, it's irrelevant," said WEGO Health CEO Jack Barrette.

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