Before sending a marketing e-mail, make sure you have selected the right group of recipients, provided a way to unsubscribe and correctly set up the personalization, writes Monika Jansen. Also, include your company's contact information in the message and make sure there's a text version so everyone will be able to read it. "Despite all the incredible advances in browser and mobile technology, some programs and devices just cannot handle HTML versions of emails," Jansen writes.

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