Small businesses have to remember their Twitter accounts could be targeted by hackers, Deanne Katz writes. She emphasizes the need for secure passwords, malware protection and to avoid clicking on shortened links.
GoDaddy has purchased Locu, an online small-business discovery platform hatched in 2011 at the Massachusetts Institute of Technology. The website domain seller is adding Locu to its portfolio to increase its small-business offerings and compete for local ad dollars.
It's getting tough for small businesses to stay safe online, writes Daniel Kehrer. Fortunately, a few simple steps can make a big difference, such as using complex passwords, installing a network firewall and using modern payment systems. "If you aren't taking up-to-date steps to protect your business, you could be exposing yourself to serious trouble that can threaten your future," Kehrer warns.
Twitter's new targeting features, upgraded analytics tools and revamped interface all appear to be tailored to the needs of the small-business community, experts say. That shows the increasing importance of SMB ad dollars to the social network's monetization strategy. "Twitter is making its native advertising portfolio approachable to small to midsized businesses because it needs to," analyst Brian Solis says.
Several marketing trends have the potential to provide a lift to small businesses, Monika Jansen writes. Continuing growth in local advertising, SEO, use of mobile devices and real-time analytics can all help give SMBs an edge. "With this information readily available, you can make quick changes to improve your marketing and customer service," Jansen writes.
Small Business Saturday is approaching, and Twitter is offering SMBs $1 million in free advertising to help get the ball rolling. The first 10,000 eligible businesses to register will receive free advertising credits worth $100. "It's a sweet gesture from Twitter to the vast engine of economic growth that is made up of America's small businesses," writes Dylan Tweney.