IAB unveiled scheduling information for the second annual Digital Content NewFronts event, which will be held April 29 to May 3, the same time as the television upfront negotiations. AOL, Digita, Google, Hulu, Microsoft Advertising and Yahoo are among the digital publishers expected to participate by mounting their own presentations to entice advertising commitments. Each participating company will host its own event during the sessions, with IAB playing a logistical role.

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