J.C. Penney will debut Joe Fresh shops in 700 of its department stores starting March 15, along with other new fashion brands for spring and summer including Pearl by Georgina Chapman and L`Amour Nanette Lepore.
Fashion brands striving to meet consumers' professed preference for goods made in America are often finding that shoppers can't or won't pay the higher price for US-made pieces, despite surveys showing shoppers seek out the "Made in America" label. Designer Nanette Lepore, a long-time proponent for bringing fashion manufacturing back to New York City's garment district, makes nearly all of her high-end lines for Bloomingdale's and Saks in Manhattan, but her low-priced teen line for J.C. Penney is made abroad.
Retailers lost $8.9 billion to shoplifting, shrinkage and other vendor theft during the holidays, according to one study, and 2011's losses totaled about $35 billion, according to NRF data. While still significant, the losses were down $3.5 billion from 2008. "We're seeing more money spent on loss prevention. That's been notching up every year," said NRF's Richard Mellor.
Retailers and designers are continuing to collaborate on exclusive lines that this year will include a limited-edition Target collection from Prabal Gurung, a junior line from Nanette Lepore for J.C. Penney and a Kohl's DesigNation collection from Derek Lam.
J.C. Penney plans to launch in-store shoe shops under an exclusive deal with Aldo's Call It Spring brand. The department store expects to debut the first shops at its Manhattan store this fall, before expanding to about 100 stores next spring. Separate shops for men and women will aim to attract shoppers in the 15-to-30 age group.
Liz Claiborne has inked a 10-year deal with J.C. Penney for the retailer to carry its namesake line, while its Isaac Mizrahi line will be sold on QVC. The J.C. Penney deal involves the following brands: the Liz Claiborne and Claiborne lines, Liz & Co. and Concepts by Claiborne brands.