Location-targeted mobile campaigns are twice as effective as campaigns that don't take location data into account, according to a report by Verve Mobile. "Not only is location a must-have but it is really the key value mobile brings to the table for marketers -- location targeting is the ability to reach consumers on their uniquely personal devices while they are out and about, on the go and closer to the buying decision than ever before," said Verve CEO Tom MacIsaac.

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