Virgin America's head of marketing, Luanne Calvert, says she likes to be as prepared as a Girl Scout. "I'd say I have a sense of curiosity about everything, including the data. I like lots of information, then to squish it and use my gut to decide what to do," she says in this interview. Calvert is working with the San Francisco agency Eleven on a campaign to reach the business traveler. With a background includes buzz-marketing oriented positions at Yahoo, Google, and Goodby, Silverstein & Partners, Calvert says those frequent flyers "can be entertained, work, order good food or just recharge. We want to show we are a venue for more than entertainment."