Nickelodeon, during today's scheduled upfront presentation, plans to reassert its place as the pre-eminent children's programming source and tout its new application for mobile devices. "We look to deliver more value to our partners ... better programs, more targeted programs, more digital video programs," said Jim Perry, Nickelodeon group head of sales. "Obviously we're doing something right. ... We still own the kids space, and we're very appreciative of everyone who stuck by us."

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