Samsung's viral video ad for the EcoBubble washing machine reached the number five spot in its debut on the Advertising Age viral video advertising campaign ranking. Washing machines may seem like a challenging basis for a viral hit, but the video has already racked up more than 13 million views. The documentary-style "Huge Bear Surprises Crew" shows a brown bear interrupting a snowy wilderness photo shoot for the machine to remove its coat and put it in the EcoBubble for a wash as the astonished crew watches.

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