When AEG opened a 1,001-room property in Los Angeles in 2010 that houses a JW Marriott and a Ritz-Carlton, officials may not have known that dual-branded properties would be a growing trend. Other concepts are opening with two brands on one site. "It's not something that's going to go super-mainstream, but you can have economies of scale on the cost side and still charge very different rates," said Jan Freitag, a senior vice president at STR Global. "Maybe the company's chairman of the board stays at the Ritz and your VP-level guy stays at the JW."

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