2/1/2013

Small businesses looking to build word-of-mouth-marketing online can start by searching for positive or negative reviews on Twitter and responding to both to show engagement, writes Shannon Willoby. Business owners can also ask satisfied customers to post good reviews on sites such as Yelp or offer referral incentives to customers who bring in friends. Personalized thank-you notes also encourage customers to spread the word on social media, she adds.

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