The Snapchat application could become a valuable marketing tool, writes Andrew Solmssen. The app allows photo senders to set a timer after which the picture disappears from the recipient's phone. One frozen yogurt chain, 16 Handles, has already discovered a novel way to use the format for advertising, sending out coupons that have to be used immediately at the point of sale and can't be forwarded, delivering a surprise in the manner of a scratch-off lottery ticket.

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