Prompted by its healthy reputation, consumers are choosing juice at all parts of the day, and are moving past apple and orange in favor of innovative flavors. However, juice sales fell 4% in the first half of 2012, perhaps because juices can be expensive compared to other beverages, said Beverage Marketing's Gary Hemphill. The vegetable juice and vegetable-fruit blends category is the exception, and is now ahead of 2006 levels, according to Beverage Marketing.

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