Unpakt.com, founded by Sharone ben-Harosh, helps users compare moving companies based on online reviews and the prices they charge. The company, which is operating in about 16 states, will attempt to raise about $10 million through venture capital. A key to making the concept work was convincing movers to guarantee prices, which ben-Harosh did with a second platform that included customized checklists. "No mover works with guaranteed pricing," ben-Harosh. "They all work with hourly estimation."