2/11/2013

Video content that arouses strong emotions -- such as awe or anger -- in viewers is more likely to become viral than videos that induce sadness or relaxation, according to a study last year in the Journal of Marketing Research. The study also found that positive content is more likely to be viral than negative, although negative content was also linked to virality in cases with exciting content, such as a high-speed car chase.

Related Summaries