Supervalu's recent $3.3 billion sale of the four chains it acquired from Albertson's in 2006 has the company returning to its wholesaler roots and frees up resources to focus on Minnesota-based Cub Foods. The regional chain is Supervalu's largest conventional chain by sales and has proven consistently profitable, Cub Foods President Brian Audette said.
Many companies use supply chains developed over many years, but they may not be as efficient as thought, writes Sara Curtis of LLamasoft. Companies can use transportation network design "to create digital 'models' of their end-to-end supply chains to evaluate new strategies and identify breakthrough performance improvements," she writes.
Native advertising is not simply advertorial by another name, writes Steve Hall. If it's done correctly, it should include relevant, valuable, useful information, and ought to be coupled with inbound marketing to be properly activated as part of an overarching strategy that includes pay-per-click, promoted posts and tweets, optimized landing pages, and marketing automation. "[Y]ou'll be far more effective ... when you offer valuable, usable, actionable information on why a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to," Hall writes.
Supervalu will expand its private label Essential Everyday brand with 1,500 new products by 2013. The company hopes that the move will allow it to focus on a single private label brand that can be offered across its network of stores including Albertsons, Jewel-Osco Stores and Acme Markets. Supervalu's existing private label business already accounts for 19% of its sales.
Supervalu Inc. posted $128 million in net income for its fiscal second quarter, a drop of 14% from the year-ago period. The U.S.'s third-largest food retailer as measured by sales runs grocery stores under banners including Albertsons, Jewel-Osco and Shaw's. Supervalu's chairman-CEO in an interview with Reuters said the company's has enough credit to meet its financing needs through fiscal 2010.