SUPERVALU will host the Sales 4 All Seasons expo this summer, the company's first. "Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers," said SUPERVALU's Janel Haugarth.
Former Albertson LLC executives are returning to the chain following its split from SUPERVALU. Bob Miller will be chief executive of AB Acquisition, and both Bob Butler and Justin Dye will be chief operating officers.
Best Buy Canada's President Mike Pratt will leave the post at the company where he has worked for 24 years, reportedly to take a CEO post at a Bain Capital-owned company in the US. Bain owns or has investments in several large retail chains including Gymboree, Burlington Coat Factory, Michael's and Toys R Us, which last week announced that CEO Gerald Storch would step down.
Many companies use supply chains developed over many years, but they may not be as efficient as thought, writes Sara Curtis of LLamasoft. Companies can use transportation network design "to create digital 'models' of their end-to-end supply chains to evaluate new strategies and identify breakthrough performance improvements," she writes.
Native advertising is not simply advertorial by another name, writes Steve Hall. If it's done correctly, it should include relevant, valuable, useful information, and ought to be coupled with inbound marketing to be properly activated as part of an overarching strategy that includes pay-per-click, promoted posts and tweets, optimized landing pages, and marketing automation. "[Y]ou'll be far more effective ... when you offer valuable, usable, actionable information on why a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to," Hall writes.