SUPERVALU will host the Sales 4 All Seasons expo this summer, the company's first. "Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers," said SUPERVALU's Janel Haugarth.
Native advertising is not simply advertorial by another name, writes Steve Hall. If it's done correctly, it should include relevant, valuable, useful information, and ought to be coupled with inbound marketing to be properly activated as part of an overarching strategy that includes pay-per-click, promoted posts and tweets, optimized landing pages, and marketing automation. "[Y]ou'll be far more effective ... when you offer valuable, usable, actionable information on why a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to," Hall writes.
Many companies use supply chains developed over many years, but they may not be as efficient as thought, writes Sara Curtis of LLamasoft. Companies can use transportation network design "to create digital 'models' of their end-to-end supply chains to evaluate new strategies and identify breakthrough performance improvements," she writes.
Best Buy Canada's President Mike Pratt will leave the post at the company where he has worked for 24 years, reportedly to take a CEO post at a Bain Capital-owned company in the US. Bain owns or has investments in several large retail chains including Gymboree, Burlington Coat Factory, Michael's and Toys R Us, which last week announced that CEO Gerald Storch would step down.
Retailers' cost of doing business on UK high streets has risen 21% since 2006, while sales are only up 12%, according to The British Retail Consortium. The trade group is asking Chancellor George Osborne to freeze business tax rates in the new budget, scrapping the annual increase set to take effect in April that would cost merchants an estimated £175 million.