Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes.

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