Wendy's is testing a build-your-own menu at two Columbus, Ohio restaurants. The format lets patrons choose chicken or up to three burger patties, customize their toppings from a wider array of choices and pick a regular bun, pretzel bun or no bread at all.
Le Duff America has named industry veteran and former Corner Bakery Cafe president Jim Vinz as co-CEO. The company is Le Duff's North American arm, which oversees management of several concepts including la Madeleine Country French Café and Bruegger’s Bagels.
Steak 'n Shake has vowed not to raise prices on any of its menu items this year, in another sign that chains plan to continue catering to cash-strapped consumers this year. Others include McDonald's heavy promotion of its Dollar Menu and Wendy's expanded 99-cent value menu.
Subway's $5 footlong program has proved perennially popular, but the sandwiches still cost five times as much as the dollar-menu items at many quickservice rivals, spurring the addition recently of a $2 sandwich promotion. Wendy's has also found a way to fight back in the low-priced category, with new W burgers priced just under $3.