A video called "Pep Talk" starring 9-year-old Robby Novak offering inspiring life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The success of Novak's video should teach marketers who want to get fans talking not to settle for pumping out boring content, writes Molly Delaney. Instead, marketers should focus on developing a simple message that resonates well via social channels.

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