Facebook's Graph Search is a good tool for finding people and photos, but not so hot at finding things such as friend-recommended businesses, Ellis Hamburger writes. Turning Graph Search into a truly powerful social-recommendation engine will mean changing the way that people use the Web and persuading them to "like" websites, places and products much more freely than they currently do, Hamburger argues. "The success of Graph Search will be defined not by how much effort Facebook puts into it, but by how much users put themselves into Facebook," he writes.

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