2/27/2013

The use of geoaware targeting and geofencing marketing strategies has more than doubled in the past year, according to location-based ad platform Verve Mobile. These strategies resulted in higher click-through rates than competing location-based marketing approaches, and were most popular with retail, restaurant and travel businesses, Verve said. Most shoppers would prefer to make purchases within a 10-mile radius, notes real-time local product search platform Milo.

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