McDonald's, Coca-Cola and Clorox have each drawn criticism in recent weeks for green marketing campaigns. What is evident is the need for companies to engage consumers while including CSR in their business models, not just their marketing strategies, writes Nayelli Gonzalez. "Businesses don't always have all the right answers, but if they're wise they'll invite consumers into the conversation and listen to what they have to say," Gonzalez writes.

Full Story:

Related Summaries