7-Eleven has started an Ideas Hub to solicit customer ideas on how their applications might be improved. Accessed through the 7-Eleven app's control panel, the Hub permits users to submit an idea or endorse an already established app. "We're not going to have the corner on all the good ideas and innovations and we want others to innovate on our behalf and do things that we would not dream of," says 7-Eleven's Mike Debnar.

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