If advertisers don't appear to be going very hard after boomers, it may be because they feel they don't have to, Eric Nagourney writes. Boomer habits -- including their consumption habits -- are predictable and well established, experts say, which means that pursuing them is "like shooting fish in a barrel -- chubby fish with bad knees and AARP discount cards," Nagourney writes. But other experts warn that a narrow focus on the younger set could backfire and alienate older consumers.

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