Startup Evanidus debuted a beta version of its Boosh application Thursday. Boosh is an e-reader program allowing users to "lend" e-books to friends by sharing a title that is automatically deleted when the friend finishes reading. The aim of the app is help users discover new titles online through social networks. "It's like letting your friends try your favorite wine rather than just telling them where they can buy it," said CEO Steve Kennedy.

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