Digital marketing software maker Silverpop's new software development kit allows mobile applications developers to add personalization features. "With the addition, developers can track in-app behavior real-time to not only display the appropriate content, but also follow up when it comes to automated e-mails, SMS marketing and notifications, and more," Ken Yeung writes.
In-stream advertising in applications such as that in Facebook's Sponsored Stories is the goal for startup Namo Media, which has raised $1.875 million in financing, led by Google Ventures. Co-founder Gabor Cselle says Namo has talked with a number of advertisers, but is more focused on publishers with stream formats such as news, social and photo-sharing services, "... apps that have been developed in recent years with stream formats that are struggling to make money."
A telecom coalition that includes AT&T, Verizon Communications, Sprint, Comcast and CenturyLink has persuaded a Federal Communications Commission advisory panel that its cybersecurity recommendations are off base, Danny Yadron writes. The panel said in its report that there was no consensus on the so-called 20 Controls suggestions. "The development may be indicative of the tensions to come as the government looks at tougher oversight of the private sector's cybersecurity defenses," Yadron writes.
WhatsApp is converting its ad-free messaging application for iOS devices into an annual-fee paid model, making it like the apps on the Android, BlackBerry, Nokia and Windows Phone platforms, Ingrid Lunden writes. Previously, WhatsApp had only been charging Apple customers for the initial download. WhatsApp CEO Jan Koum said the popular messaging app will remain a mobile-only platform in the near future and that video streaming is unlikely this year.
Parse is now providing push-notification analytics, putting it in competition with Urban Airship and Stackmob, among others. The announcement comes as the mobile backend-as-a-service has reached the milestone of sending 500 million push notices a month. The analytics service will be offered in limited free and paid versions, wherein users "can compare overall app opens, push opens, and API requests from within the Parse dashboard," Ken Yeung writes.