AT&T is providing application programming interfaces for its U-verse television service, hoping the company and its technology partners can set themselves apart with innovative apps. "Content is a commodity at the pay-TV level," AT&T's Jeff Weber said at a conference in London. "... 'The Walking Dead' that you watch on U-verse TV is the same that you can get on DIRECTV; there are very few places where you can get exclusives, so we can't differentiate much around content."

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