Barnes & Noble is following rival Amazon in offering in-application purchasing via a Fortumo mobile-payment partnership for the Nook HD and Nook HD+ tablet. "[T]his heralds a major new monetization conduit for Barnes & Noble's Nook devices, with developers able to offer basic content for free to lure users on board, whilst making it easy for them to upgrade their content and procure new features with a few deft touches," Paul Sawers writes.

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