Parallax scrolling on websites has been overused and abused, according to Tara Hornor, who asserts that the effect works well only on certain types of websites. Parallax scrolling works effectively for websites that use a storytelling approach rather than ones that are looking to communicate a good deal of information quickly. Above all, make sure the parallax scrolling effect does not interfere with a user's ability to read text or navigate pages, Hornor adds.
Most people's Web browsers are out-of-date installations with serious security holes related to Java plug-in exploits, according to a Websense study. About 1 in 20 browser installations have the most up-to-date version of Java, the study found.
Company Folders followed a website redesign with a change in its online quote form, yielding a nearly 68% increase in total quotes, according to this MarketingSherpa case study. Even though the website redesign bumped up use of the old quote form about 14%, it was focusing on that key quote-form element that led to the big surge. "A redesign is not just like making [the website] look pretty. It is about making it extremely easy for function," says CEO Vladimir Gendelman.
Designers tend to look to websites for inspiration, but some Web applications are also gorgeously well-designed, writes Nathan Barry. This gallery rounds up 10 of the best app designs. "All of these designs ... make it easy to accomplish a particular task, while staying out of the user's way and focusing on the content," Barry writes.