3/5/2013

Hoteliers should not discount the strong demand provided by the above-60 consumer market, writes Larry Mogelonsky, president and founder of LMA Communications. The notion that seniors are unfamiliar with today's technological advancements should also be discarded. "Mobile, tablets, OTAs, social media -- all trends that apply elsewhere also apply to us, albeit with less immediacy," Mogelonsky writes.

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Hotel Interactive

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