Carlos Brito, chief executive of Anheuser-Busch InBev, says the World Cup will boost business in major Southern Hemisphere beer-drinking markets including Brazil and Argentina. He declined to give specific numbers for how the event will affect sales but described the once-every-four-years soccer competition as a "great beer event."
This year's winner of a Massachusetts Institute of Technology engineering contest: roof tiles that turn black or white depending on the weather, to reflect heat or absorb it. A team of graduates earned the top prize with a heat-activated, color-changing roofing material called Thermeleon. The protoype uses phase-change polymer gel-filled tiles, so that the tiles turn white on hot days to reflect heat and black on cold days to absorb it.
Project Eve, a campaign encouraging British women to drink beer, faces an uphill battle, as nearly half of women polled fear that beer-drinking will add pounds, and a third consider beer a man's drink. Several beers are being introduced specifically for female sensibilities.
Despite a relatively flat beer market, Michelob Ultra sold 2.3 million barrels of its product last year, compared to 400,000 barrels in 2002. The beer has picked up among consumers ages 28 to 49, and has a higher percentage of women drinkers than the general beer-drinking population.