The Beer Freeze, a BPA-free plastic pint glass that cools beverages using a patented gel, is designed to keep drinks chilled for the length of a football game. The Beer Freeze can be stored in the freezer until beverages are ready to be instantly chilled in the cup.
Carlos Brito, chief executive of Anheuser-Busch InBev, says the World Cup will boost business in major Southern Hemisphere beer-drinking markets including Brazil and Argentina. He declined to give specific numbers for how the event will affect sales but described the once-every-four-years soccer competition as a "great beer event."
This year's winner of a Massachusetts Institute of Technology engineering contest: roof tiles that turn black or white depending on the weather, to reflect heat or absorb it. A team of graduates earned the top prize with a heat-activated, color-changing roofing material called Thermeleon. The protoype uses phase-change polymer gel-filled tiles, so that the tiles turn white on hot days to reflect heat and black on cold days to absorb it.
Dead Guy Ale, a brand of Rogue Ales in Newport, Ore., and Night of the Living Dead, the variety 12-pack at Magic Hat Brewing in South Burlington, Vt., and also the name of its annual Halloween celebration, are just two of the Halloween-themed craft beers made available during the holiday. "The Halloween campaign ... extended by a couple of months the peak beer-drinking season, and made it easy to move beer left over from the summer rush," one writer explains.