A 2012 Rabobank report predicting "increasing convergence of soft drinks and dairy beverages" is coming true as Coca-Cola teams with Select Milk Producers on Core Power high-protein milkshakes and PepsiCo works with Theo Muller. Mintel analyst Caroline Roux said most launches of dairy-based soft drinks are in Asia, "but the number doubled in Europe between 2011 and 2012."

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