Wal-Mart is trying out the InstaWatch platform, which will enable customers who buy a Blu-ray disc or DVD to access a digital copy of the video on Vudu.com after scanning a receipt with a SavingsCatcher application on a mobile phone.
Just 7% of U.S. households own a Blu-ray disc player while 11% have an HD DVD machine, the format that was rendered obsolete by Blu-ray, according to a Harris Interactive poll that was conducted in April. The survey, however, did show that the percentage of Americans with a Blu-ray player has trended upward since May 2008, when 4% of respondents said they owned a Blu-ray.
Blockbuster plans to set up Blu-ray disc kiosks in all of its stores in the U.S. and Canada. For online shoppers, the video rental retailer will establish an online preference setting that will mark shoppers as interested in Blu-ray.
Blu-ray supporter Samsung Electronics Co. reportedly will include an HD-DVD player with its new M55 notebook, the blog Engadget HD reports. Samsung, which recently introduced a Blu-ray player in the U.K. market, has not officially announced the M55 notebook.
Samsung Electronics Co., which backs the Blu-ray Disc format, reportedly is considering a dual-format player that supports both Blu-ray Disc and HD-DVD, one company spokesman said. The same company official said no decision has been made and added that Samsung believes Blu-ray Disc will beat HD-DVD in the commercial marketplace.